FitFlop
Design work to consolidate and refresh the FitFlop brand. All aspects of the brand were under consideration. Particular focus was placed on the design and production options of a magnetic brand tag to clip on to shoes, to provide information about footwear technology and to carry brand messaging. The project was done in collaboration with Matt Brooke Creative Director and FitFlop inhouse design team.
Type of work
Concept development
Branding
Guidelines
Art direction
Magnetic tag
