Milos Covic

Globe

Illustration


Globe telecom Philippines

Brand world development and brand re-fresh for Globe telecom company in the Philippines. Heavenly studio created the brand concept 'Creating a Wonderful World' which was to act as the guiding vision for the organisation and for all its communications. The idea suggested aspiration and discovery, bringing amazing things to people and making everyday things special. The challenge was to visually represent this 'wonderful world' which had to be highly adaptable, very colourful and always applicable to a blue background. The solution was the creation of a 3D spherical world suspended in a blue space, rather than a 2D image on a flat background. The project was carried out in collaboration with Heavenly studio; the Creative Director was Matt Partis.

Type of work

Brand re-fresh, brand world creation, concept development and application