Design concepts for E commerce website and store signage. In 2011 Marionnaud required the development of a comprehensive E commerce website to be used across all European markets. The idea for the website was to allow maximum product prominence and show all other information in a subtle, non-intrusive way. The second part of the project was to work with interior designers on store signage and messaging. The concept was to use words and typography instead of seasonal images in the space above shelves, and to classify perfume shelfs as 'perfume for men' and 'perfume for women'. The initial store design was tested in rue de Levis, Paris. The final design was launched in 2014 and it is being implemented across France. This project was done in collaboration with WHAM.
Type of work
Website design and retail graphics