Re-branding and re-positioning of the brand Orgasmic Chocolates. The client was seeking to create a premium brand, wanting to modify the existing branding elements to achieve this. Those elements, including symbol and logotype, were originally designed for the mass market. The main challenge was to find an appropriate way to modify all pre-existing brand design elements to achieve a more exclusive and premium look. The project was done in collaboration with Carat International and The Design Laboratory.
Type of work
Re-branding, stationery design, press pack design, packaging and art direction