Rapha packaging
Rapha required simple and minimal packaging which would incorporate pink and black colours and pocket-sized calendars. In response to this all boxes have a plain black design. Pink colour is introduced through security labels and newsprint tissue paper. The calendars are designed to be used as race diaries and feature photographs published in the Rouleur Annual. This project was done in collaboration with Irving and Co.
Type of work
Packaging
Calendar design
Art direction
