Milos Covic

UBS

Branding

Photography Bernd Opitz

Photography Bernd Opitz

UBS_spread.jpg
Photography Thomas Dashuber 

Photography Thomas Dashuber 


UBS bank

Brand re-fresh for UBS, the largest Swiss bank. The concept was based on the bank's new values which are 'truth'‚ 'clarity' and 'performance'. The overall design is predominantly white and minimal. Emphasis was placed on information being communicated chiefly with copy which was mainly black with red highlights. Private banking and wealth management were given a slightly different colour scheme with warm grey as the dominant colour. The project was done in Brand Union with Creative Director Phil Rushton.

Type of work

Brand re-fresh, concept development, guidelines and art direction