Heston Blumenthal and The Fat Duck restaurant
Re-branding of Michelin 3 Star restaurant, The Fat Duck. Experience, tradition, nostalgia and play were the themes for the creation of a new identity. All aspects of the restaurant's visual identity were to be changed, from the corporate mark and logotype, to the restaurant interior, menus and utensils used by the diners. The design identity was a result of direct conversation and close collaboration with Heston Blumenthal and his team.
Type of work
Re-branding, logotype design, product design, packaging, brand guidelines and art direction