Milos Covic

Olympic torch relay


Olympic torch relay

Development of Torch Relay 2012 symbol and identity. The main brief requirement was to create an identity separate from the general Olympics, while still employing brand elements of the main Olympic identity. The identity had to incorporate the colours silver, gold and bronze depicting the torch flame's surface reflection. The project was done in collaboration with Future Brand.

Type of work

Branding, symbol crafting, brand property development