Brand re-fresh for UBS, the largest Swiss bank. The concept was based on the bank's new values which are 'truth'‚ 'clarity' and 'performance'. The overall design is predominantly white and minimal. Emphasis was placed on information being communicated chiefly with copy which was mainly black with red highlights. Private banking and wealth management were given a slightly different colour scheme with warm grey as the dominant colour. The project was done in Brand Union with Creative Director Phil Rushton.
Type of work
Brand re-fresh, concept development, guidelines and art direction